Although the concept that we can have thoughts and desires hidden from consciousness can be traced back to antiquity, it was Freud who truly popularized it in the twentieth century. Now Freud’s theory of the unconscious mind has mostly been abandoned for being unscientific and lacking in empirical evidence. So what has replaced it? Are newer theories that reference “automatic systems” or “implicit attitudes” any more scientific than Freud’s? And why is so much research about the unconscious mind being conducted in business schools? Josh and Ray are quite conscious of their guest, Blakey Vermeule from Stanford University, author of "The New Unconscious: A Literary Guided Tour."