If you repeat something often enough, people are more likely to believe it. That's a phenomenon called the illusory truth effect. It can happen with smart people, and even when the statement is already known to be false. So why does repeating something make people more likely to believe it?
Social psychology has shown that people tend to generalize on incidents of good behavior for their in-group, but generalize on bad behavior for members of out-groups. This tendency leads to a form of racism I call "naïve" because the racist person has no idea that their minds are operating this way.
A flurry of studies have shown that even self-avowed non-racists can still be implicitly biased against black people. There is not much agreement about how to think about the nature of this ‘implicit’ phenomenon, but one possibility is that our racist biases are best understood as a perceptual habit.
What makes people susceptible to fake news? Does reasoning tend to lead to less bias or more distorted beliefs? In other words, are people who are reflective more or less likely to be suckers for fake news? This question has resulted in a wide-ranging debate with two camps.
Because the IDW thrives on consumer popularity rather than peer scrutiny, it doesn’t have mechanisms for sorting out the worthwhile stuff from the trash. The burden is on the consumer to decide to what extent the dark web pundits have something valuable to offer or to what extent they’re "enlightenment peddlers."