My wife has one of the Google machines. My daughter-in-law has Alexa. Others in our small circle of family and friends have the Siri device. I suppose one might equate the 'femininity' of these machines with a rap against the feminist point-of-view, but I find that a stretch. There have been no remarks, thus far, from anyone we know concerning this phenomenon and, to all indications, the owners of these items are pretty well satisfied with their performance. I think a distinction is in order here: the so-called personal assistants are quasi-sophisticated toys, and as such are, more than anything else, for the amusement of their owners. It is also illustrative (I think) that the devices are enjoyed more by women than men (in my limited experience)---I cannot speak for thousands(?) of other buyers, and am not a demographer. Think about all manner of indulgences that have grown out of the popular culture phenomenon. People are fascinated with technology and technocrats are delighted to deliver all manner of new and imaginative gizmos; thingamabobs and widgets. As long as there are buyers, there will be sellers. Fulfillment is such a pleasant sounding word. Those who are worried about the furtherance of feminism can hang on to their money---as easily as anyone else. Someone's not gonna like this. I'm sure of it.