Beliefs Gone Wild

JANUARY 31, 2009 | With Julie Napolin, Jill Mosteller

Roving Philosophical Reporter Julie Napolin talks to Marketing Professor Jill Mosteller to learn more about just how irrational we can be. We like to think that value, taste and cost shape our consumer choices, but is there something else too? It seems that shapes, colors and the placement of a product have a huge, if unconscious influence on us, and we’re not terribly good at shopping rationally. Even if ads aren’t deceptive, they can still take advantage of our irrationality in surprising ways that you might want to learn more about.